News
Roko Health Clubs: Launches New Web site
22nd December 2009
Roko launched a new website in July 2009 following a review of it’s existing platforms. With the launch in early 2008 of two new Roko Health Clubs at Chiswick and York, both under new branding and with their own micro-sites, it was felt that all clubs needed to be brought into one channel and identity.
Roko selected Neuchi to design and develop the site with a brief to:
- Incorporate the updated brand standards created for the new Roko Clubs to contemporise the clubs ‘look and feel’
- Capture higher volumes of enquiries from web visitors and direct them to the clubs sales teams for personal follow up.
- Increase organic search engine page rankings under specific keyword criteria.
- Enable the site to be content managed for the key information that members and potential members require.
Operations Director Neil Stanton said
"Since its launch the new Roko website has achieved all the initial goals and is now ranked on Google on the first page with all the major search terms specified providing a higher percentage of organic enquiries than before. More data is also being captured and used to aid member communication through e-newsletters to drive service, retention and also secondary revenues. The site is now more easily managed and its content kept up to date far more simply than before benefiting both potential new members and existing members."