News
Adidas Official Partners
23rd December 2009
PlayFootball are delighted to announce an official partnership with world leading sports brand Adidas. The brands have successfully joined forces to bring to players and customers the very best in 5-a-side football. The partnership will officially launch in January 2010.
Through the partnership Adidas will be the exclusive supplier of sports equipment and clothing to PlayFootball Centres, including staff and referees uniforms, match footballs and competition prizes.
CEO of The Sports & Leisure Group Barry Hunter said "This is a ground breaking partnership for PlayFootball, partnering us with a world leader in football. The partnership will also provide Adidas with direct access to the 5-a-side football market, one of the biggest participation sports in the UK with 2.6 million adult players"
There are a number of brand marketing programmes we intend to initiate with Adidas in 2010, not least the opportunities that the 2010 World Cup brings.