PlayFootball
The Market
The market for small sided football is substantial with an estimated 2.6 million players in the UK, part of 4.0m regular football players. The standard of facilities has historically been poor, a situation which has encouraged the growth of a new generation of modern facilities to meet the changing customer demands. There are approximately 70 such branded facilities nationally and the market forecasts consumer demand for over 200.
Players
The Sports & Leisure Group operates seven new generation small sided football centres under the PlayFootball brand. Each PlayFootball Centre receives over 2,000 individual player visits per week, 12,000 across the group per week. PlayFootball has developed a strong pipeline of sites using the land partnership model. By the end of 2007, this figure is forecast to grow to over 30,000 visits across the group per week.
PlayFootball: future potential
The management plan to open further PlayFootball centres by the end of 2008 and develop a further pipeline of new sites for future roll out. The management plan to accelerate the roll out of new sites in pursuit of their 2009 target of 20 centres.
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